Participants reported explicitly considering how they would be perceived by others, deeply analyzing themselves in order to appeal to others. The results of the study suggest that the and may be altering the dynamics and outcomes of marriage. "Online Dating and Mating: The Use of the Internet to Meet Sexual Partners". The company failed to disclose that it was placing those same profiles on a long list of affiliate site domains such as,,,, and. Other sites depend on advertising for their revenue. When one gets into the specialty niche websites where the primary demographic is male, you typically get a very unbalanced ratio of male to female or female to male.